Lee Cooper campaign
16 May. 2013
Lee Cooper Signs Estonian LicenseLee Cooper, global denim brand, has announced its appointment of Poldma Trading Ltd. as their new Estonian licensee, an agreement which will see Lee Cooper expand across both the Estonian and Lithuanian markets. The new partnership will start from A/W 2013, followed by a fully extensive collection planned to launch for S/S 2014.
The new licensing agreement with Lee Cooper’s newest European partner will begin with a core focus on men’s and women’s clothing and Lee Cooper’s heritage, before embarking on the development of additional branded product categories.
Andy Dunkley, CEO of Lee Cooper commented: “I am delighted to welcome Heinar and his team to the Lee Cooper family. We are very excited about the future prospects for growth in the Baltic markets and this reflects the increasingly strong position of Lee Cooper across the markets from the Baltic’s down through Central and Eastern Europe all the way to the Mediterranean markets.”
Initially, Lee Cooper will be exclusively available to consumers through Poldma Trading Ltd.’s 25 multi-brand Dream Denim stores, located across Estonia, Latvia and Lithuania. Further retail expansion is expected to be rolled out as consumer demand for the brand increases within the Estonian and Latvian markets.
Poldma Trading reported a company turnover of €24.5 million in 2012 with a total profit of €2.6 million.
British born label Lee Cooper currently has 40 global partners selling in over 100 countries. The brand operates as a pure licensing business with annual global retail sales of over €350 million.
Since 1908, Lee Cooper has held strong as “the people’s brand”. Quintessentially British, the company was founded in London's East End by Morris Cooper and has since become a pioneer of workwear and classic, authentic denim now sold in over 90 countries worldwide.
Maria Cristina Pavarini
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