Dual-Ism Project exhibition at the Lazzari Store in Treviso.
07 Oct. 2013
Lazzari Store hosts Dual-Ism ProjectLazzari Store, Treviso’s historical fashion concept store, has recently inaugurated the installation/exhibition "Nagare", dedicated to the Japanese sportswear brand Dual-Ism Project. The exhibition will run in the store's event space until 30 November 2013.
The project takes its name from a Japanese word that means "passing time" and is meant to emphasize the brand's attention to constant evolution and experimentation.
Dual-Ism Project is an urban-outdoor jacket brand started in Fall Winter 2012/2013 as a collaboration between Japanese designer Yoshinori Ono and sportswear market guru Massimiliano Tosi, general manager EMEA, USA and Canada, Dual-Ism Project.
The Dual-Ism Project collection began when the designer met Descente (descente.com), Japanese activewear company founded in 1935 and manufacturer of apparel for many top international sportswear brands. Dual-Ism Project mixes vintage inspiration and tailormade expertise with future-minded advanced technology and top performance protection.
Maria Cristina Pavarini
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