19 Jul. 2011
LUDWIG BECK’S CHRISTIAN GREINER TO TAKE SHARE IN KAIORIZEThe investment company Intro Retail & Media GmbH (a subsidiary of the Intro Group which is owned by Hans Rudolf Wöhrl) led by Christian Greiner, member of the Managing Board of Ludwig Beck AG in Munich, takes share in Berlin-based Kaiorize GmbH with immediate effect. Kaiorize was founded by an international team and co-partner, Dana Schweiger, and serves as a platform for celebrity marketing of lifestyle companies worldwide.
“Because of the many generations of experience in the fashion business and our close connection to the consumer industry, we know about the significance of celebrities in areas such as advertising and communication,” Christian Greiner says. “The concept of the ‘Celebrity Lounge to go’ fascinated us and the hitherto achieved results of the company are impressing. Tradition and visionary acting are not mutually exclusive and we are glad to be a part of this innovative development”.
Kaiorize was founded in 2010 and already expanded to the US at the beginning of 2011 where cooperations with talent agencies and international A-celebrities could be finalized. The concept is based on the website www.kaiorize.com on which companies can offer products they want to give to celebrities as a present. A charity component envisions that $100 are donated for every picture of a celebrity with a product that was ordered via Kaiorize. The donation benefits an organizat0ion selected by the celebrity and will be accomplished by Kaiorize.
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