18 May. 2010
LIFE DISTRIBUTION ACQUIRES SPLIT CLOTHINGLife Distribution LLC, better known for its Ambiguous label, has acquired Split Clothing. The deal puts the board sport brand back in the hands of co-founder, Dave Patri, President of Life Distribution. “I’m ecstatic to have the brand under the Life Distribution LLC umbrella,” said Patri. “The brand is as relevant as ever, it always had a ‘push the limits’ quality about it that attracted the forward customer.” Known for its individualist sensibility, high quality clothing, custom fits and fine attention to detail, Split launched in 1988 and became a board sport-cross brand by the early 90s. “Skateboarding, surfing, snowboarding, BMX, motocross and music were things that we all enjoyed,” explained Patri. The brand would evolve into a global business and is currently licensed in Brazil, Canada and Europe. Life Distribution said it plans to relaunch the young men’s collection in spring 2011 and the girl’s collection the following season.
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