08 Sep. 2008

LEVI'S 501 BY HOUSE OF HOLLAND

London label House of Holland is making its mark in the field of denim by customizing Levi’s classic 501 jeans style. Six unisex versions will form the range, while design features include polka dots and florals inspired by ’90s US youth culture. “Being involved in the relaunch of something as iconic as the Levi’s 501 is a real honor and has allowed me to work with denim properly for the first time. I’m so happy with the outcome," said Holland. Set to be unveiled during London Fashion Week on September 17, the limited-edition line will subsequently be available exclusively at Selfridges’s men’s Superbrands department from September 18.

-Emma Holmqvist

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