Lacoste polo wall
Lacoste polo wall
 

18 May. 2011

LACOSTE WITH NEW FLAGSHIP ON CHAMPS ELYSEES

After a long period of renovation, French sportswear label Lacoste has reopened its store on the most famous avenue in Paris, the Champs Elysees. The shop was completely redesigned according to the new concept developed by French interior architect and designer, Christophe Pillet. The new flagship store in Paris was realized by the company Alchimie.
redesigned Lacoste store on Champs Elysees
redesigned Lacoste store on Champs Elysees


On a space of 400sqm and three levels, all lines of the brand are represented. Customers can enter the store through two entrances. Highlight is definetely the wall of polo shirts and the polo bar, where all styles and variations of the famous fashion classic is presented in 40 colors for men and 25 colors for women. The furnishings are moveable to allow an alteration of the store. In the boutique Lacoste Lab, a creation by Pillet, new designs and the future of the brand is showed on a mural LED screen.

Lacoste is represented on the Champs Elysees since 2003. This opening is only one of several new installations of the new concept. In Switzerland, the brand recently opened a store for its younger line L!VE, which will be completed by a girls collection starting next winter.

Barbara Markert

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