18 Oct. 2011

LACOSTE REOPENS FLAGSHIP IN DÜSSELDORF

Lacoste has just reopened its fourth flagship store in Düsseldorf, after previous openings in Hamburg, Paris and New York. The store with a sales floor of 250sqm on two floors is located on Königsallee, the elegant shopping street in the city center.

The new shop concept is characterized by a generous conception with a five meter high roof, a concrete floor and a ground floor with lounge atmosphere. Highlights are the fitting rooms and doors which are showing the famous piqué pattern in a hundredfold enlargement.

Lifestyle brand Lacoste was founded in 1933 by French tennis legend René Lacoste and currently runs 1,000 stores and 2,000 shop-in-shops worldwide.