Lacoste L!ve store in Milan
20 Oct. 2011
LACOSTE L!VE OPENS FIRST STORE IN ITALYLacoste L!ve, the younger spin-off of lifestyle brand Lacoste, has opened its first monobrand store in Corso Di Porta Ticinese 23, Milan. L.A.-based photographer and blogger Mark Hunter was the special guest of the opening party where he was celebrating ‘live’ through his own blog thecobrasnake.com.
Video: Interview with Mark Hunter of thecobrasnake.com
The store with 50sqm is located in one of the youngest-minded shopping districts of the city and is designed to host a DJ set, unexpected music guests and upcoming music stars in a friendly environment made up of graffiti-decorated red brick walls, white metal hangers and wooden shelves.
Lacoste L!ve was founded in 2009 and is sold worldwide though 720 doors including monobrand stores and shop-in-shops. By the end of 2013, the French brand expects to have opened further stores and to reach 1,300 doors.
Maria Cristina Pavarini
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