Felipe Oliveira Baptista
09 Sep. 2010
LACOSTE APPOINTS FELIPE OLIVEIRA BAPTISTA AS NEW CREATIVE DIRECTORLacoste has appointed Felipe Oliveira Baptista as new creative director of the brand as of Sept. 1, 2010. The 35-year-old Portuguese will be in charge of an reinterpretation of the brand including different Lacoste lines such as Lacoste Sportswear, Lacoste L!VE and Lacoste womenswear. As a graduate of Kingston University, Baptista has been presenting his prêt-à-porter collections during Fashion Week in Paris since 2009. His first collection for Lacoste will be presented for s/s 2012. The new organization of the creative department emphasizes the company’s strategy with the aim to renew the brand message and find further growth opportunities.
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