Retailer of the Week
25 Jun. 2014
Krizia Robustella, owner KR Store, Barcelona
Whether you like them or not, Krizia Robustella’s creations never leave anybody unmoved. Right before the start of the summer edition of the 080 Barcelona Fashion runway show, we visited her multilabel store in the Catalan capital, where she also sells designs from other Spanish designer brands and also hosts events and exhibitions in the backroom. A multifunctional space where fashion, art & street interrelate. Interview by Lorenzo Molina
There’s a family story behind the opening of KR. How did you end up with your own store?
My mum is a wholesaler of Italian clothing. She used to run two different locations in the city: one where she set her studio and another one employed as a retail store. When I finished my academic studies, I created my own studio in the backroom of my mum’s retail space. After a certain time, my mother told me that she will transfer the whole shop to me to kick-off my own business. In 2009, I started to look for possible buyers in Barcelona, my first collection being already showcased on Cibeles Fashion Week in Madrid. After stating that there was no niche where my products fit, I decided to accept my mum’s offer and opened the KR store.
Apart from your own designer label, do you sell any other brands?
Yes, apart from my own creations, other bestsellers are young Spanish designer brands such as Manuel Bolaño, Manuel Cruzcastillo, Andro, the brand Paraíso, accessories of Mainameiscloe and Uniqbrow sunglasses.
What kind of customers visit the KR Store?
Some of the clients visit the shop because they do know the different brands. Then I also welcome a lot of foreigners who spontaneously discover the space as a tourist.
What inspires you, where do you get your information about upcoming trends?
Every designer has their own style and brand values. In this case, I can only speak about the ones that influence my creations: hip hop, sport and luxury. Playing with these three elements I make up stories of ice-cream vendors, fruits, skiing, truckers, sheiks or whatever I consider appropriate in every season. A lot of irony and color together with a 80s-90s touch.
Apart from your website, what communication channels do you use to you stay in touch with your customers?
I run a blog, a Facebook page and an Instagram account, which are continuously updated. Outside of the social media sphere, we created a new space called KR Store Backyard, installed in the backroom of the shop. There events related to fashion, art and lifestyle are organized on a monthly basis. It is a great way to keep a dynamic meeting point and make friends and clients come back.
So many good things are heard about Barcelona. What are the pros of your location?
We are in the heart of Barcelona, right in front of the emblematic restaurant “4 Gats”. Though in a few months we will move to the Sant Pere Més Alt street, near the “Palau de la Música Catalana”, an attractive pedestrian street.
Are there any differences to similar stores in cities like Berlin, London, Paris or New York?
I believe that the biggest difference between these cities that you mention and Barcelona is that in Spain there’s not such a wide street culture and love for art… Even though, Barcelona is by far one of the most open cities in the country.
Do you have an online shop?
Yes, we have a buyonline-platform which proceeds smoothly: www.kriziarobustella.com/buyonline
Street access to the retail space
Colette Paris would be an example, because they do not just sell a concrete product, but a lifestyle. These kinds of stores also appreciate art movements, do great collaborations, and stay always tuned to trends.
Carrer de Sant Pere Més Alt, 50
+34 932 68 26 68
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