Killer Loop video screenshot
Killer Loop video screenshot
 

13 Dec. 2013

Killer Loop launches new e-commerce experience

Killer Loop has just launched The Hunt, an interactive, digital film that depicts the life of professionals who work or live in extreme natural locations. They all wear Killer Loop, the technical outdoor brand designed for heroes who need top-level protection – in sport or life, in the most extreme situations.

Killer Loop’s new e-commerce website www.killerloop.com/it launched today. It broadcasts The Hunt. The Hunt positions outdoor and action-sport photographers and filmmakers as the real stars of this intrepid ‘hunt’, and makes them ambassadors of Killer Loop style, designed to meet their specific needs.

Spectacular, breathtaking, with plenty of suspense and some irony, the full-length video can now be seen on the website www.killerloop.com/it. Here, visitors can take part in the editing of a sequence from the film – Il balzo di Big Foot/Big Foot Leaps – selecting their favourite images from a series of alternative shots. A creative adventure offered to the community by Killer Loop, in line with its values - passion and innovation - giving everyone the opportunity to interact with the contents, to customize their experience of the story, and to recount their own vision of sport and nature.

The Killer Loop website offers a 360° view of the brand’s world and its authentic sporting identity. Taking this approach to social sharing and inclusion a step further, the website is now opening up to online shopping. The Killer Loop outdoor collections are now offered throughout Europe, to anyone seeking high-performance technical gear in three different lines: Extreme, for extreme conditions; Performance, for high performance and aerobic activities; Functional, for everyday use.

The Killer Loop Hunt the moment challenge is open to everyone, in the real world and online. Anyone can send in their photos and videos illustrating their most exciting and memorable moments with #huntthemoment.

The Hunt
Directed by: Carlo Cavalloni
Advertising Agency: 72andSunny, Los Angeles
Production: Minivegas, Amsterdam
Maria Christina Pavarini

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