30 Oct. 2012
Karl Lagerfeld will launch new fragranceThe debut of the new fragrance line by Karl Lagerfeld is scheduled for 2014. The planned launch part of the new worldwide and exclusive license agreement that was signed with Interparfums, the creator of perfumes and cosmetics, to create, produce and distribute perfumes under the Karl Lagerfeld brand. This 20-year agreement replaces a previous license between the Karl Lagerfeld and Coty companies, terminated by mutual consent.
Karl Lagerfeld commented: “Nothing’s more exciting than a new venture and I am sure that Interparfums will go in the best direction and that they have the possibility and the will to do so”.
Under the creative direction of Karl Lagerfeld, the portfolio comprises three labels:
Karl, the new line launched exclusively online, Karl Lagerfeld Paris, the premium ready-to-wear collection for women and men and Lagerfeld, the menswear line for everyday, urban living. Each line has its own accessories offering including eyewear, bags, shoes, and fragrance. Located in the Saint-Germain-des-Prés district of Paris, the Karl Lagerfeld Company has been part of the portfolio of the British investment fund, Apax Partners, since 2006.
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