Karl-Heinz Müller at the news announcement in July
Karl-Heinz Müller at the news announcement in July
 

22 Aug. 2014

Karl-Heinz Müller cancels Bread & Butter Barcelona


Bread & Butter stays in Berlin. During the last edition of the trade show in July, BBB founder Karl-Heinz Müller revealed his plans to move the upcoming January 2015 edition to Barcelona - now he is backpedalling.

Bread & Butter Barcelona was scheduled to take place from January 8-10, 2015, therefore making it the kick-off event of the season. The industry’s response towards this move fell out rather negative. Brand representatives were sceptical about the new location and date and many regular BBB exhibitors claimed that Barcelona was no option for them.

Karl-Heinz Müller: “Various discussions with the decision makers of our industry made clear that people rather want to stick to the current format. Most exhibitors of course have the healthy and safe German market in focus. Therefore we follow the call of our industry and stay on our common grounds at former airport Berlin-Tempelhof. Bread & Butter is going to take place simultaneously with the other Berlin trade shows from January 19-21, 2015.”

Already last season, Karl-Heinz Müller caused a stir by annoucing the plan to open up his trade show for end consumers but then backed down in the end.
Maria Hunstig

Comments [7]

On 27.08.2014 at 00:04 Pedro Garcia wrote:

From an Exhibitor

The BB is losing its appeal and Mr. Muller seems unable to restore the glow the fair once had.
With the crisis, some well-established brands have been forced to rethink their investment policies and decided to abandon BB because it meant high costs and low return, particularly for those that had reached maturity in the central European markets.
Mr. Muller did not realize that the crisis required adjustments and that the market was looking for a different more rational formula:"more business, less expensive show-off".
Unable to interpret or readjust to reality (like some brands of the sector) he incured in a series of false steps and eventually betraying the essence of the fair.
BB went from a "tradeshor for selected brands" to host Bestseller Group, then he announced the "open to consumers days" to pull back a few weeks latter and now the Barcelona episode.
After all this strategic disorientation it feels more and more that BB is doomed to irrelevance in the international tradeshow scene. Only a Muller at its best can operate the miracle that BB now needs to revive.
The question is: "Is the market still giving credit to Mr. Muller?"

 
On 26.08.2014 at 19:00 New York Life GmbH wrote:

MD

I think Mr. Müller has shot himself in his own legs for the 2nd time! last year with the news for letting consumers in the fair and now with the Barcelona fiasco.
This is a negative impact either way if B&B is in Barcelona or Berlin!

 
On 26.08.2014 at 17:54 Tommy wrote:

Losing the big brands

I THINK THAT BBB LOST ITS FOCUS 2 YEARS AGO. KARL MADE THE MISTAKE OF LETTING THE BIG PLAYERS AND RENOWNED BRANDS GET OUT OF BBB.... BIG MISTAKE... I WILL GIVE A FREE SPACE TO LEVI'S, DIESEL, REPLAY, WRANGLER, JBRAND, HUDSON... FREE SPACES AND MAKE IT THE BEST TRADE SHOW IN THE WORLD - AS IT USED TO BE.

 
On 26.08.2014 at 16:57 jay wrote:

BBB Berlin

Hi,
BBB needs to move even if it is for one show - the change of enviroment will do the show good...
Berlin is great but it needs to be enhanced to attract more visitors.

 
On 26.08.2014 at 16:52 Mike Alsdorf wrote:

Consultant Sales Strategy Germsny

Diese Entscheidung ist absolut richtig. Die Bread & Butter sollte Ihre Energien dazu nutzen, dieses Format am Standort Berlin wieder attraktiver zu machen. Die Performance dieser Tradeshow hat zuletzt sehr gelitten. Auch im Vergleich zur Konkurrenz vor Ort.

 
On 26.08.2014 at 16:10 Dieter Kommerowski wrote:

Bread&Butter

Karl Heinz Müller hatte die Chance, die beste Jeans-Messe der Wellt in Berlin zu ermöglichen. Das hat er vor 2 Jahren mit seiner Selektion verpasst. Schade. War es Hochmut, Aroganz, ...?

 
On 26.08.2014 at 15:11 MURAT BALYALI wrote:

Owner

Barcelona is always a good idea.

 

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