Bread & butter Kids Camp
03 Dec. 2010
KARL-HEINZ-MÜLLER TO LAUNCH INDEPENDENT KIDS SHOW NEXT SUMMER
Bread & butter organizers arranged a meeting at Berlin-based restaurant Borchardt on Dec. 2 where participants discussed how the segment of kidswear could be presented at Bread & butter in the future. After the termination of the ‘Kids Camp’, which took place in the Roncalli tent last summer, due to a weak exhibitor response for the project, Karl-Heinz Müller now invited about 30 business opinion leaders like representatives from international denim and urbanwear brands, agents of children apparel, as well as buyers and retailers, in order to work out a new concept.
“I admit that we made some mistakes in the past,” Müller said. “Like the overlap with Pitti Bimbo for example.” Thus, he now has new plans: an independent, separate tradeshow for kidswear, taking place after the weekend of Bread & butter. It should be called ‘Bread & butter Youngstars’ and will be launched July 15-17, 2011, right after the summer issue. Regarding the concept, Müller doesn’t want to make major changes. Just like for former Kids Camp, denim should also be the focus of the new tradeshow. With brands like Replay, Pepe Jeans, Desigual and Ben Sherman. plus independent labels like 667 - the baby of the beast and tgkp Kids – he is convinced to have a good mixture.
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