Shot from the new Juicy Couture website
Shot from the new Juicy Couture website
 

02 Jul. 2014

Juicy Couture Promises New Store Concepts


Although once über-trendy brand Juicy Couture recently announced it was closing its remaining stores in the US, its new owner, Authentic Brands Group, which acquired the brand from Fifth & Pacific (formerly Liz Claiborne and now Kate Spade & Co) in September 2013 has announced it will be rolling out new Juicy stores in North America starting next year.

Schedule to be called “The World of Juicy,” the new shops will carry the brand’s Black Label merchandise as opposed to its mid-tier Pink Label line, which is now carried by affordable retail chain Kohl’s. The Black Label line has recently been expanded to include intimates, kidswear and footwear and includes licensed merchandise deals with Elizabeth Arden for fragrance, Steve Madden for footwear, Movado for watches, Safilo for eyewear, Contour for tech accessories and Swimwear Anywhere for Swimwear.
The first shops are expected to open in key markets such as New York, Los Angeles and Vancouver. International shops will also be grown and the brand will continue to work with its retail partners in Asia, Europe and the Middle East.

“The Juicy Couture brand is strong and thriving globally, and Authentic Brands Group is committed to driving a comprehensive, multi-dimensional strategy to expand Juicy Couture across our international markets and to re-energize the brand in the U.S. and Canada,” said Jamie Salter, chairman and CEO of Authentic Brands Group, in a released statement. “The Juicy Couture brand is recognized for bringing Los Angeles style and attitude to girls all over the world. Our plans are designed to build on the brand’s DNA in a powerful way in all our markets.”
Aunthentic Brands Group also recently relaunched the juicycouture.com online store.
Christopher Blomquist

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