Joe
Joe's Jeans
 

31 Mar. 2010

JOE’S JEANS TO LAUNCH FOOTWEAR

Denim lifestyle brand Joe's Jeans Inc. has signed a license agreement with Burano LLC to manufacture and distribute Joe's branded footwear for women, with a net sales commitment of $5.5m over the three-year term. The first shipment, consisting of ballet flats in a variety of embellishments and textures, began shipping this month to major department and specialty store retailers, company-owned retail stores and the Internet store. The flats, which retail from $120 to $145, will be offered each season. Come April, the brand will introduce a line of wedges, flat sandals and casual heels, while boots are expected to ship in July as part of the fall 2010 line. The shoes will have a vintage look with a feminine, sexy attitude and offerings will include soft, draping leathers in rich colors and intricate detailing on the soles. "We believe our new line of Joe's branded footwear will contribute to continued brand name recognition and overall growth for 2010. The shoe line will reflect and embody the Joe's customer, as a fashion forward, casual woman with an independent streak," said Marc Crossman, President and Chief Executive Officer.

—Tim Yap

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