Lifetime Collective will show its F/W 13 collection at Capsule
Lifetime Collective will show its F/W 13 collection at Capsule
 

21 Jan. 2013

It's NYC Men's Market!


Over the next four days men’s buyers will have the chance to visit six different fashion trade shows in New York to find–or at least consider–their fall/winter 2013-14 orders. Here’s a roundup, in alphabetical order, of the shows to visit in Manhattan this week….

AGENDA
When: Wednesday, January 23 and Thursday, January 24, 10-6
Where: 82 Mercer Street (between Spring and Broome)
What: The East Coast version of the ultimate gathering of street, skate and surf brands will again be held at this multi-level SoHo space. It will feature approximately 170 exhibitors. A Blvck Diamond Diamond Agenda Opening Party, presented by Blvck Scvle and Diamond Supply Co., will be held at Griffin (50 Gansevoort Street) on Wednesday.
Who: Local brands such as Brooklyn-based Rocksmith and RatMouth, the new capsule collection from NYC’s Feltraiger, will be at Agenda along with such well-known names such as Converse Kidrobot, Levi’s, LRG, Nudie and Obey.

CAPSULE
When:  Tuesday, January 22, 10-7 and Wednesday, January 23, 10-6
Where:  Basketball City, Pier 36 at South Street (at Montgomery Street)
What: With more than 200 high-end contemporary brands, independent designers and premium streetwear labels exhibiting, Capsule returns to Basketball City on the East River. (Note: Though the venue seems a bit out-of-the way, it really is not: The closest subway stop is East Broadway on the F line and free van shuttles will run to and from the venue from The Puck Building at Houston and Lafayette Streets).
Who: April 77, Baldwin, Big John, General Idea, Gilded Age, Lifetime Collective, Naked & Famous Denim, Nicholas K, Sandqvist and Wolverine 1000 Mile are just a few of the Capsule exhibitors worth seeing. In addition, the outdoors-themed Above Tree Line section returns with about 30 brands, including Cold Smoke, Dale of Norway, Nau and Shwood Eyewear. The show will also feature the debut of the Eastland Made in Maine Flamouth USA x Mister Mort moccasin, a collaboration between the heritage shoe brand and menswear blogger Mister Mort (aka Mordechai Rubenstein).

D&A MAN
When: Monday, January 21 & Tuesday, January 22, 9-6; Wednesday, January 23, 9-5
Where: Center548, 548 West 22nd Street
What: This show will hold its sophomore edition in a gallery space in Chelsea. Small and intimate again, it features just 33 upscale brands this season.
Who: Bellerose, Esquivel, Giorgio Brato, HTC Europe - Hollywood Trading Company, Jean Shop, n.d.c., Property of…, Public School and Tortoise Jeans are among the must-sees.

MAN
When: Tuesday, January 22 through Thursday, January 24, 10-7
Where: Industria Superstudio, 775 Washington Street
What: Antoine Floch, formerly of Surface to Air/Rendez-Vous, and Romain Bernardie-James and Olivier Migda, owners and directors of creative agency The Imaginers in Paris, bring back the MAN show to New York for its third edition. The most intimate of the bunch, it has a mere 30 exhibitors.
Who: MAN’s cool lineup includes Lacoste Live, The Hill Side, Velour, Won Hundred, YMC and retro athletic team brand Ebbets Field Flannels.

MRKET
When: Sunday, January 20 & Monday, January 21, 9-6; Tuesday, January 22, 9-4
Where: Jacob Javits Convention Center, 655 West 34th Street
What: With attendees from all 50 states and 47 countries, Business Journals Inc.’s MRket show again calls the Javits Center home. Key areas are the Made in Italy section and an area with brands from the UK, France, Germany, Spain and Sweden. This edition will have 83 first-time exhibitors. The Vanguards Gallery, a series of influential and often up-and-coming labels curated by Michael Macko, will feature 25 brands this season.
Who: Among others, we plan to visit Barque, Hook & Albert, Nine in the Morning and Italian brand Royal Hem, which is making its US debut with a collection inspired by British cyclists.

PROJECT NYC
When: Monday, January 21 & Tuesday, January 22, 9-6; Wednesday, January 23, 9-5
Where: Pier 92 (52nd Street and 12th Avenue)
What: This is the one we are most curious about. This season Project arrives with a new venue, a new president (Tommy Fazio) and a new “brother show,” ENK NYC, a former rival that is now under the same roof and part of producer Advanstar’s massive empire thanks to its acquisition of ENK International in October. It will be interesting to see how the merger works out: Too big? Or just right?
Who: With a boatload of brands, Project/ENK continues to feature big players such as 7 for All Mankind, Adidas Originals, Fred Perry, Hudson, J Brand, Joe’s, Paige Denim and True Religion. We also look forward to seeing the British accessories line Lewis Leathers making its US debut at The Stronghold’s booth, Schott’s 100th anniversary collection and boots from Chippewa, a Wisconsin-based brand that has been around for more than a century.

Christopher Blomquist

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