Isko launches new ad campaign shot by Giada Paolini
17 Sep. 2012
Isko Launches New CampaignTurkish denim giant Isko presented and launched a series of new initiatives after the closing of this month’s Milano Unica. The eclectic Italian artist, photographer and model Giada Paolini shot the label’s ad campaign, sharing her take on denim both behind and in front of the lens and through her self-portraits (pictured above). The Innovation Box, a special dark box resembling a cabinet of curiosities, was another highlight that showcased top-notch innovation denims developed by the Isko team. The "box" was designed by Isko's own Castelfranco Veneto-based Creative Company studio, which also created the ten displayed items. The garments underwent various washings and treatments tested by Iskoteca, the brand’s own laboratory located in San Benedetto del Tronto (Italy).
The label’s CEO Fatih Konukoglu, who is also a member of the Sanko Group board of directors, expects a double-digit increase in sales by end of the year and aims to reach a 40% production increase by next year following some recent, strong investments made by the company. “Isko's key to success are our customers,” he said. “We listen to them very carefully and try to offer them what they need. Our customers expect innovation and there’s no way we can face them without offering new, outstanding products every season," which are put together by the brand’s research and development team of 65 people.
The event also launched a series of special initiatives with top jeanswear and fashion brands such as Diesel, Dondup, Aeronautica Militare, Jeckerson, Moussy, Fornarina, Haikure, Geox, Hudson and Tom Tailor. Isko has a productive capacity of 200 million meters of fabric per year, a portfolio of 25,000 products and 1,200 automated looms in their plant in Inegol, Turkey. The brand owns 35 direct offices and operates sales in more than 60 countries.
Maria Cristina Pavarini
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