Invista campaign for their Tough Max™ fabric
02 May. 2014
Invista to co-sponsor Kingpins in Amsterdam
Invista will co-sponsor the upcoming edition of Kingpins show to be held in Amsterdam on May 7th and 8th. Focusing exclusively on denim, the show brings together some of the world’s best mills, laundries, trim, and technology suppliers to provide one stop shopping for denim brands, retailers, and garment makers.
Under the banner of “Comfort at any Degree”, the Invista stand will feature a variety of innovations that address consumer needs for comfortable garments that move with them, help keep them warm, cool, or protected. From its Lycra DualFX technology for super stretch garments that keep their shape, to thermal concepts such as its Coolmax All Season and Thermolite technologies, and durable options such as Tough Max™ Lycra and Cordura Denim fabrics, visitors of the Invista stand will find solutions for many common consumer issues.
Underscoring its commitment to develop consumer relevant market concepts, Invista will host a seminar on May 7th to present the results of a recently completed global denim study. According to Jean Hegedus, Invista’s global denim director, the presentation will cover specific insights about what consumers are looking for in their jeans as well as some of the larger megatrends that are influencing their behaviour. In addition to the quantitative research, Invista will showcase a video of the denim desires of local consumers in Amsterdam. “Since the Dutch own more jeans per capita than people in any other country, we thought it would be interesting to get their perspective on where this iconic garment is headed,” Hegedus says.
Maria Cristina Pavarini
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