Isko campaign
Isko campaign
 

10 Jun. 2011

ISKO PRESENTS CREATIVE ROOM

Isko has just presented Creative Room, a new R&D division that will support the Turkish denim specialist in offering an even more complete service for its customers, while continuing its mission in becoming the quality ingredient brand of the denim sector.

“Creative Room is offering style and research consultancy for fashion, jeanswear, sportswear and streetwear brands as well as vertical chains and garment makers willing to explore new creative paths, reinvent their offer or simply find new inspiration for their upcoming collections," commented Umberto Brocchetto, General Manger, and Massimo Munari, Creative Director, of the newborn company base in Castelfranco Veneto, in the very heart of an important area for international jeanswear especially for design and finishing.

The new division managed by two long-time denim insiders is dedicated to the research of new trends, product development and consultancy for jeans garment manufacturers - from design and pattern-making to finishing, packaging and POS material design. Creative Room is integrating and interacting its activities with Iskoteca, another R&D division of Isko based in San Benedetto del Tronto and opened a year ago (see our report from May 31, 2010).

"Adding this new structure is helping us entering the market with greater support in creativity and design. Moreover, we can offer additional service on demand to our customers," Fatih Konukoglu, CEO and owner of Isko, said. “Generally, we are strongly focused on research. We are the first certified Turkish denim company to have a research center with 35 people dedicated to this task. It is investment that helps us creating an added value for what we offer for the market."
Sabine Kühnl and Maria Cristina Pavarini

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