27 May. 2010
INVISTA NAMES MICHAEL WILLIAMS NEW RTW MARKETING ACCOUNT MANAGERInvista, one of the largest integrated producers of polymers and fibers, has appointed Michael Williams as its RTW Marketing Account Manager for apparel in Germany, Austria, Switzerland and Scandinavia. The 40-year-old Canadian was formerly the Apparel Sales Manager of New Era Cap for Germany, Austria and Switzerland.
Williams will be based out of Invista’s German headquarters in Hattersheim and will be responsible for supervising the existing RTW-/denim accounts and acquiring key customers in this region. In addition, he is expected to develop and implement marketing and branding initiatives as well as supporting POS procedures of the fiber brand LYCRA.
Invista, which has its US headquarters in Wichita, Kansas, is a subsidiary of privately owned Koch Industries, Inc. and operates in more than 20 countries across North America, South America, Europe and the Asia-Pacific region. In the apparel section, Invista is famous for its global brands such as the fiber LYCRA, the fabric COOLMAX and THERMOLITE.
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