02 Mar. 2010
INVISTA LAUNCHES LYCRA SPORT IN EUROPEInvista, one of the biggest integrated producers of polymers and fibers, has a new fabric line for high performance sports apparel. Lycra Sport is the name of the new fabric, which is accompanied with a new logo and hangtag as well as an advertising program and website.
Lycra Sport is to be used in the classical sports and outdoor segment as well compression clothing. After several years of research and development, Invista debuted Lycra Sport fabric stretch fiber technology with demanding fabric performance testing standards. The fabric is specifically engineered for sports activities, which require a combination of light weight, breathability, muscle support and freedom of movement.
Lycra Sport was introduced to the market at Salt Lake City’s Outdoor Retailer Show in July 2009 and at Intertextile Shanghai in October 2009. The kick-off for the European market was at the last edition of Ispo at the beginning of February.
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