06 Sep. 2011

INDITEX LAUNCHES ONLINE SHOPS FOR STRADIVARIUS AND PULL & BEAR

After having opened their first Bershka store in Germany in Berlin two weeks ago, Spanish Inditex Group enlarges the range and publicity of its other retail concepts with the launch of online shops for its young fashion brands Stradivarius and Pull & Bear. Starting today, customers in Italy, Poland, Spain, Portugal, France and Germany can order their favorite styles online. To celebrate the launch of the Stradivarius online shop, a video clip was produced where the team is singing and dancing to Martin Solveig & Dragonette’s song ‘Hello!’ Moreover, on the Stradivarius Facebook page, fans can say ‘Hello’ to the new online shop and post videos to a suggested choreography. The participant of the video with the most votes gets an exclusive birthday party with all his or her friends.

At the same time, Inditex Group is launching an online store for its brand Pull & Bear in Spain, Germany, France, Italy, Portugal, Great Britain, and the Netherlands. The shop of the popular young casual fashion brand offers all the collections you can also buy in their retail shops. To celebrate the launch of its online store, Pull & Bear raffles off 1,500 ‘Lomography’ cameras to the first online shoppers.