29 Nov. 2010

HUGO BOSS LAUNCHES FOURSQUARE CAMPAIGN IN NEW YORK

Hugo Boss expands its initiatives in the field of social media and has launched the ‘Foursquare’ campaign, simultaneously to the award ceremony of the Hugo Boss Prize 2010 that takes place every two years in collaboration with the Solomon R. Guggenheim Museum in New York. In the United States, Foursquare is one of the most successful applications in the field of ‘location-based networking’ with users ‘checking in’ at different locations via their mobile devices and receive useful information about the respective location.

In order to make Hugo Boss fans familiar with the company’s cultural commitment, a special Foursquare campaign was developed that aims at getting users interact. Thus, the user checks in at one of the four Hugo Boss stores in New York and receives a high-quality exhibition catalogue as well as the chance to participate in a raffle. In addition, he gets selected information about art and other places of cultural interest within New York via the ‘Art Guide’. Live tweets of the evening of the award ceremony as well as the communication via Facebook accompany the campaign that ends in January of 2011.

The campaign was carried out by the agencies Werbewelt AG from Stuttgart and CLANMO based in Munich and Cologne.