Hugo Boss launches new Foursquare campaign
29 Nov. 2010
HUGO BOSS LAUNCHES FOURSQUARE CAMPAIGN IN NEW YORKHugo Boss expands its initiatives in the field of social media and has launched the ‘Foursquare’ campaign, simultaneously to the award ceremony of the Hugo Boss Prize 2010 that takes place every two years in collaboration with the Solomon R. Guggenheim Museum in New York. In the United States, Foursquare is one of the most successful applications in the field of ‘location-based networking’ with users ‘checking in’ at different locations via their mobile devices and receive useful information about the respective location.
Hugo Boss strengthens its Social Media marketing activities
The campaign was carried out by the agencies Werbewelt AG from Stuttgart and CLANMO based in Munich and Cologne.
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