The new HSL Hic Sunt Leones store at Corso Como al 10
The new HSL Hic Sunt Leones store at Corso Como al 10
 

25 Apr. 2014

HSL Hic Sunt Leones moves store to Corso Como 10


HSL Hic Sunt Leones, the Italian street-minded brand of bags and functional backpacks, has moved its Milan-based flagship from Corso Europa 12 to Corso Como al 10, a prestigious shopping area and address where the brand's own design office has also been based for years.
 
The HSL Hic Sunt Leones store in Corso Como al 10 has two wide shop windows to express the full spirit of contemporary explorers. A climbing wall, created by professional climbers, graphic prints of animals and ancient Roman geographical maps (the name of the brand literally means “here there are lions”, a Latin expression used to indicate unknown lands) are some of the most impressive elements that characterize the store's interiors.
 
The store is opened every day, including weekends, from 10am to 8pm, and only closes on Monday mornings.
 
Matteo Bacchini, founder and creative director of the brand commented: “HSL Hic Sunt Leones is a creative lab, always focused on forging new Made in Italy design and innovative products since years and continue navigating – despite the crisis – through new seas and horizons, reaching new and far targets.”
Maria Cristina Pavarini

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