H&M flagship store in Kuala Lumpur by FIFOTO Photography
H&M flagship store in Kuala Lumpur by FIFOTO Photography
 

10 Jan. 2013

H&M opens first store in Serbia

H&M has announced the very first store opening in Serbia, in the capital Belgrade. The location is planned to open during autumn 2013. Additional, H&M plans to enter also new markets like Chile, Estonia, Lithuania and via franchise in Indonesia during 2013.

"We look very much forward to opening the first H&M store in Belgrade. We are excited to be able to offer fashion and quality at the best price to our customers in Serbia from autumn 2013", says Karl-Johan Persson, CEO at H&M.
Melanie Gropler

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