H&M catwalk show debut in Paris by Stéphane Fugier
01 Mar. 2013
H&M makes a Paris Fashion Week debutThis season Paris Fashion Week saw the debut of the very first catwalk show of H&M that took place within the grounds of the Musée Rodin. The show featured a combination of tailored shapes and delicate dresses to create a tomboy spirit. The collection will be available in around 200 stores worldwide, as well as online, from September 5, 2013.
"I loved seeing our Autumn Collection on the catwalk at Paris Fashion Week. It brought to life the spirit of the clothes, and how you can mix together different styles to create your own personal look. Key pieces like the wool overcoat, the tails and the sequin dresses are going to give you real attitude this autumn," says Ann-Sofie Johansson, H&M's Head of Design.
"It is such an exciting step for H&M to show key pieces for autumn in Paris. The event was magical, staged in a chic environment full of atmosphere. It was great to see fashion that's accessible to everyone presented in one of the most important fashion capitals in the world," says Margareta van den Bosch, H&M's Creative Advisor.
H&M's first ever catwalk show at Paris Fashion Week was styled by George Cortina, the collection was shown on models such as Cara Delevingne, Isabeli Fontana and Arizona Muse. The mood of the collection was reflected in the specially constructed venue in the garden of Musée Rodin, decorated like a dream apartment full of the party elegance of '70s Paris.
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