H&M
H&M
 

20 Apr. 2010

H&M LAUNCHES CAMPING COLLECTION

Fast fashion retailer H&M is launching its first Festival collection as part of its third Fashion Against Aids campaign in May. The collection for both guys and girls will encompass the entire festival experience, from clothes and accessories to tents and sleeping bags.

“For me, festivals are unique and inspirational places as they join both music and fashion. To see your favorite bands, to see creative people gathered, all from different nations and with different looks really inspires me. It is very important to make people aware of the problem with AIDS and HIV and we want to contribute in the fight against the disease by donating some of the sales from this collection,” said Ann-Sofie Johansson, H&M’s head of design.

For girls, there’s a mix of rock with bohemia and glamour with added ethnic touches. Denim hot pants and patterned leggings are matched with embellished tunic tops, while maxi-dresses are toughened up when worn with leather jackets. Gladiator shoes, chunky bracelets, wide belts, tribal print headphones and beaded necklaces complete the look.

Offerings for guys include slim blazers and jackets, faded and patched denim jeans and cropped shorts, embellished waistcoats, paisley vests and a rocker’s hat. Tents, sleeping bags, and fold-up chairs round out the collection.

—Melanie Gropler

Photo by Dan Mårtensen

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