Best Global Brands report by Interbrand
06 Oct. 2011
H&M AND NIKE AMONGST BEST GLOBAL BRANDS 2011Amongst this year’s ‘Top 100 Best Global Brands 2011’, released in the annual report of branding consultancy Interbrand, are also various fashion, sports and designer brands. These include Louis Vuitton (18.), H&M (21.), Nike (25.), eBay (36.), Gucci (39.), Zara (44.), Adidas (60.), Hermès (66.), Gap (84.), Armani (93.) and Burberry (95.). Interbrand produces its ‘Best Global Brands’ report based on a unique methodology analyzing three key aspects that contribute to the brand’s value: the financial performance of the branded products or services, the role of the brand in the purchase decision process, and the strength of the brand to continue to secure earnings for a company.
Interbrand was founded in 1974 and has nearly 40 offices in 25 countries. The company is widely recognized for its Best Global Brands report and is alos known for having created a broader platform for the discussion on brands in the website www.brandchannel.com
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