Has new responsibilities: Martino Scabbia Guerrini
Has new responsibilities: Martino Scabbia Guerrini
 

13 Dec. 2012

Guerrini takes over lead of Lee and Wrangler at VF EMEA

Martino Scabbia Guerrini, President Sportswear & Contemporary brands will expand his current responsibilities within VF International EMEA, effective January 1st 2013.

In addition to leading the current brand Coalition including Napapijri, 7 For All Mankind, Kipling and Eastpak, Guerrini will now also take the lead of the Lee and Wrangler brands as Coalition President Jeanswear and Contemporary. In this function, he will be responsible for the strategic vision and execution of all brand’s goals, business priorities and financial plans. He will continue to be based in Lugano, Switzerland.

Martino Scabbia Guerrini commented on his future plans: “Our business focus is to leverage and expand our commitments to key accounts, department stores and retail partners, while accelerating growing channels as e-commerce and travel/airports.”
The 48-year-old has been working in the VF Corporation for more than six years with executive roles, leading the acceleration of Napapijri and Kipling brands since their acquisition by VF. Prior to joining VF in 2006, Scabbia Guerrini held leading positions with Bruno Magli SpA and TOD's SpA.
Maria Hunstig

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