Rockport store in Hamburg
Rockport store in Hamburg's Elbe-Einkaufszentrum
 

17 Sep. 2010

Germany’s first Rockport store opened in Hamburg

US shoe brand Rockport has opened its very first concept store in Germany in the Elbe-Einkaufszentrum shopping centre in Hamburg. The store opening is part of a strategic partnership with Ludwig Görtz GmbH, which since March of this year has exclusively sold the brand through Rockport shop-in-shops in selected Görtz branches and an online brand store at www.goertz.de/rockport. A second concept store is due to open in Hamburg’s city centre later this fall.

“We are working closely with Rockport and have developed a vertical model which will benefit both partners equally,” said Christoph von Guionneau, Chairman of the Board of Directors of Ludwig Görtz GmbH. “The success of this approach has been shown clearly by the experience gained with our initial shop-in-shops in the past few months. The opening of the first Rockport store sees us continuing this partnership by assuming responsibility for all distribution processes.”

The store opening at the Elbe Einkaufszentrum shopping centre coincides with the comprehensive refurbishment and extension of the mall, which has just been completed. The Rockport store has a sales floor of about 100sqm and offers 220 styles from the current f/w collection, including pumps, ballerinas, boots and ankle boots for women, and Oxfords and boots for men. A selection of accessories, such as belts and bags, completes the portfolio. The design of the first store in Germany is based on an international concept which was introduced in 2009 and is used all around the world in Rockport stores in many countries, including the United States, Russia, Hong Kong and India. “We integrate our stocks in the retail space, which creates a high level of interaction between sales staff and customers. This enhances the retail experience,” explained Tobias Reiss-Schmidt, Head of Global Retail at Rockport Company.

Rockport Company, LLC, is a key brand in adidas Group portfolio and is the leading ‘Brown Shoe’ company in the United States. Rockport makes comfortable footwear for women and men and uses adidas’ proprietary cushioning technologies in its footwear, combining design with innovative wearing comfort. Rockport Company, LLC, was founded in 1971 in the United States and is headquartered in Canton, Massachusetts. The company currently sells its footwear in over 70 countries worldwide.


Regina Henkel

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