Gas store in Bilbao
15 May. 2013
Gas launches New Global Retail ConceptGas is opening a series of stores globally according to its new retail concept. Their first new flagship store was opened in Madrid, inside Grand Plaza 2 shopping mall, on December 2012 and now it continues with Tokyo, Chandigarth and Bilbao.
Their recent openings took place on 23 March in Cat Street, a trendy area of Tokyo, on 9 April in the Elante Mall shopping mall of Chandigarh, India, and on 24 April in the city centre of Bilbao, in Calle Astarloa 1.
The new concept is very versatile and flexible and works with the different spaces' characteristics by mixing new technologies with natural materials, presenting leather seats, glass and chestnut wood elements. A semicircular denim wall made from concrete exalts the brand's denim image. The atmosphere is welcoming and intimate. The store has been branded with a deep blue colour, a colour that resonates with the brand identity.
The company's retail distribution based upon franchising will focus on expanding in Europe, India, China, Russia and Japan.
Maria Cristina Pavarini
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