'Galeria 1879 by Wolfgang Joop' campaign
15 Sep. 2011
Galeria Kaufhof and Wolfgang Joop launch collectionYesterday night, Galeria Kaufhof and Creative Partner Wolfgang Joop presented the collection “Galeria 1879 by Wolfgang Joop” for men and women in Berlin.
In order to celebrate the new very casual and easy-to-combine line, the company hosted an exclusive fashion show with 3-D animations in the historical Kino International and celebrated a party with over 300 guests from the fashion-, media-, cinema-, music- and TV- industry.
“The event was a great success. The presentation perfectly underlined the creativity of the collection,” said Claudia Reinery, member of the management board of Galeria Kaufhof GmbH.
Since October 2010, the German fashion designer Wolfgang Joop is the creative partner of the traditional department store Galeria Kaufhof. Both sides are happy about the cooperation and think that this is a great step of the company’s retail expansion. The line will be available from September 22, in a limited number in all Galeria Kaufhof stores.
Designer Wolfgang Joop with models
Elisa Amelia Bausch
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