Denim wall at Guess store
Denim wall at Guess store
 

14 Nov. 2011

GUESS TO OPEN NEW DENIM STORE IN MILAN

This coming December, Guess will open a store with 300sqm on Via Torino 34, one of the most popular and central shopping streets of Milan.

Urban and glamour elements will characterize the new store. Concrete columns and table tops are juxtaposed with walnut shelves and wall panels. Intense red logos and glass installations complete the dark metal elements displaying the denim collection. The store - offering the Guess jeans collection and a complete selection of bags, footwear, underwear, watches and bijoux – will occupy two floors brightly illuminated with led lighting systems.

The US denim company has been expanding significantly across Europe in recent times. Guess expects to have opened 30 new stores in Italy and 130 ones in Europe by the end of 2011. By October 2011, Guess had reached a total of 1,465 POS in 90 countries. At present, Guess runs 544 stores including Guess Jeans, Guess By Marciano, Kids, Accessories and Footwear. With this new opening, Guess is reaching 157 stores in Italy, followed by France with 54, Spain with 31, UK with 22 and Russia with 17.

Maria Cristina Pavarini

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