New Guess flagship store in NYC
25 Feb. 2011
GUESS OPENS LARGEST STOREUS jeans and lifestyle brand Guess has opened its largest flagship store worldwide on 575 Fifth Avenue at 47th Street in New York City. Situated in the heart of the city's top-notch shopping area, Fifth Avenue, the Guess store measures 13,000 square feet (1,200sqm) on two floors, and its image and layout got inspiration from the new global flagship concept launched in Milan last year. Unique and custom-made design features are present throughout the store, including hand-applied Venetian plaster and silver leaf wall coverings, custom-made chandeliers and an elevator draped in faceted black chain mesh made by Hudson Furniture in New York City.
The store celebrates the Guess heritage through eye-catching commissioned artwork on the store’s upper level, including a denim rug made out of over 500 vintage jean patches, and a handcrafted installation of over 7,000 authentic denim buttons mounted on a black background and painted with the original Guess triangle logo. High-gloss black and white fixtures, juxtaposed against distressed steel and black wood finishes, complement the store’s aesthetic.
The first floor of the store houses the brand’s fashion-forward women’s collection including exclusive pieces only available at US flagship locations. Backed by a 12 foot high LED screen playing videos from fashion shows behind the scenes and campaign shoots, the first floor also features a denim anchor wall with illuminated translucent red glass and floating shelves displaying accessories. Located in the center of the floor is an elevated runway showcasing an expanded assortment of all Guess accessories categories, including the European jewelry collection, which is sold exclusively at the Fifth Avenue flagship location, and Guess accessory stores. A new dress section along with additional women’s apparel and the full men’s collection are located on the second floor.
“We are thrilled to announce the opening of the 575 Fifth Avenue flagship,” said Paul Marciano, Vice Chairman and Chief Executive Officer of GUESS? Inc. “New York is the fashion capital of the United States with Fifth Avenue at its epicenter. We’ve come a long way since designing our first pair of jeans, and opening this store is one way of celebrating our accomplishments over the past thirty years.”
The 575 Fifth Avenue space is a mix of Guess heritage and high fashion, creating a retail experience completely aligned with the Guess brand. This store is the fourth retail location in New York City for the company. The newest flagship joins the Guess and Guess by Marciano SoHo flagship locations and South Street Seaport.
Maria Cristina Pavarini
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