Guess store Viareggio
Guess store Viareggio
 

06 Sep. 2011

GUESS OPENS DENIM STORE IN VIAREGGIO

US denim specialist Guess has recently revamped and reopened its denim store concept in Viareggio, Italy. The retail space with 850sqm - the biggest Guess store in Europe - is located along the promenade and chic shopping street on the seaside of the Tuscan coast.

The store has three levels and is characterized by a mix of urban and glamour elements. Steel and glass decors are completed by vintage pouffe chairs and leather sofas in order to convey a relaxed atmosphere. On the ground floor the boutique presents womenswear and accessory collections plus a colorful tableware series of articles. The first floor is dedicated to the men's line plus a chill-out area with a bar and a book shop offering design and fashion books. From the book shop, customers also have access to a panoramic terrace with an ocean view.

The store was officially opened end of August with an exclusive cocktail party and a special initiative. Each person who attended the event was being photographed and their pictures were posted on the Guess Facebook page. The person with the most votes can select a total Guess outfit in one of the brand's retail stores.
Maria Cristina Pavarini

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