Premium Order Düsseldorf
01 Aug. 2012
GOOD VIBES AT PREMIUM ORDERAcross approximately 3,000 sqm of floor space, Düsseldorf’s recent Premium Order featured 350 womenswear, menswear, denim, sportswear, shoe and accessories collections in the new halls at Hammer Straße. Visitors singled out the logistical benefits of the Hammer Halls, which are easily accessible and within walking distance of other showrooms in the harbour. Norbert Tillmann commented, “It was well worth the effort we invested in refurbishing the venue for Premium Order. Our exhibitors are very happy and we are already looking forward to welcoming our partners back for the next Order in February 2013.”
Visitor numbers have risen continuously since 2005, with this season's numbers comparable to those of the last. Guest frequency was equally good on each day of the event, with slight peaks on the Sunday and Monday. Anita Tillmann added, “Although there seems to be a slight decline all over Düsseldorf, we’re very happy with the number of visitors.” The next event will be Premium Order Munich, which will take place from August 11-14 with about 600 collections.
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