Madonna Campaign
Madonna Campaign
 

05 May. 2010

GERMANY’S MADONNA TO LAUNCH FRAGRANCE AND STOCKINGS

The German fashion brand Madonna has announced its first licensed categories. Topat textilhandels GmbH, owner of the brand, will launch fragrance and stockings. In addition to the existing lingerie line, Madonna Ltl Secrets, a licensed sporty lingerie and nightwear line will be added. Prices will mirror those of the main collection.Presently, Madonna has more than 100 stores in Germany. Its newest store opened in March in Hamburg. Future stores will bow beginning in May in Wuppertal, Kiel and Norderstedt. Aachen and Nordhorn will follow in June.

—Regina Henkel

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