Kirstin Deutelmoser, director of GDS and Global Shoes
Kirstin Deutelmoser, director of GDS and Global Shoes
 

12 Sep. 2013

GDS: New Positioning As A Kick-off Trade Fair


GDS - Global Destination for shoes & accessories, has repositioned itself as kick-off trade show. The next summer edition 30 July - 1 August will be the first show with the new dates. The earlier start will make the show even more accessible to international trade. The new edition will have an expanded selection of accessories such as bags, bells, shawls and caps. GDS confirmed its new concept on Thursday, 12 September.

GDS plans to be the perfect platform for shoes and accessories. To achieve this, they have developed a three-pronged concept. Kirstin Deutelmoser, director, GDS and Global Shoes explains: “We have attached great importance to dialogue with the sector. We wanted to know precisely what retail, industry and press expect from a leading trade fair concept.”

The exhibition hall segmentation forms the backbone of the new gds: Instead of many different segments there will be three big shopping worlds called “Highstreet”, “Pop-up” and “Studio”. Each of the three worlds convince visitors with their own look and feel. “Highstreet” houses spacious, opulent stands, at “Pop-up” visitors will find creative space and “Studio” deliberately feeds on minimal scenery with exquisite white hall architecture. Each world has a so-called “Highlight Route”, a defined path that guides visitors through selected exhibitors stands, special product presentations, video walls, fashion shows and other events.

The second pillar of the concept is themed “15 Minutes of Fame” and addresses multipliers in a targeted fashion. Shoe and accessory trends for the coming season will be presented to consumers, press and bloggers. The third part of the new GDS concept is precisely about the consumers. During the fair Düsseldorf will become the Shoe & Accessory City offering numerous events and shows organized at the exhibitors’ retail partners and mono-label stores. Kirsten Deutelmoser: “We will cooperate with our exhibitors even more closely to jointly communicate their brand messages.”
Lisa Dartmann

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