31 Mar. 2011
GAS WITH NEW SALES AGENCY IN GERMANYItalian denim brand Gas is cooperating with a new sales agency in Germany. Munich-based agency Ben and the Brand Band, founded by Ben Botas, is from 2011 on responsible for sales in Germany, Austria and Switzerland. The intention of this cooperation was to offer both high quality denim and basics to the customer, but also complete collections for women and men. In November of 2006, the company started opening a few flagship stores in Germany. You can find Gas on Münzstasse in Berlin as well as in Munich and Cologne.
In the f/w collection 2011/12, the focus will be on checks on camouflage; cotton parkas with fur inside and a newly developed ‘Sumatra Reverse’ jeggings will complete the usual denim of Gas.
Gas was founded in 1889 by the Italian Grotto Spa. The premium jeanswear brand today has eight flagship stores (Venice, Milan, Madrid, Budapest, Berlin, Cologne, Shanghai and Tokyo) and 2,200 POS worldwide. In addition, there are 110 monobrand stores and 370 shop-in-shops.
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