G-Star to launch new store concept in London
20 Dec. 2013
G-Star opened store in LondonG-Star RAW launched its new retail concept on Oxford Street in London. Situated between Oxford Circus and Bond Street, the minimalistic and gallery-like flagship store is set over 470 sqm featuring denims for both men and women. Instead of a wall, the denim is presented in such a way that consumer can experience the materials, its craftsmanship, and 3D engineering. These 'Denim Favourites' should allow consumers a selection of denim styles for both service and self-service. The stockroom, has been completely re-imagined, and given an unusually exposed and celebrated position within the store, as a fully glass-fronted mezzanine with the systematically organized stock clearly visible to all.
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