Customers can now check the origins of every single product
Customers can now check the origins of every single product
 

11 Aug. 2014

G-Star introduces manufacturing map in its website


Amsterdam-based denim brand G-Star has kicked-off a manufacturing map in its website which provides precise information about the factories and supplier partners that produce all their garments. Concretely, this new feature allows users and customers to know the amount of workers that G-Star employs worldwide and also the number of factories and countries where the brand has manufacturing force. In addition, within every factory that produces G-Star garments, you get a general review of the supplier, the percentage of male and female workers and finally the different product types that are fabricated. Finally, there’s also further information about the projects that the GSRD foundation supports in that country.

By clicking on the tab “produced by” of a certain product in the e-commerce site, consumers will be automatically linked to the manufacturing map, containing the factory details where the garment has been manufactured.

View of the G-Star manufacturing map, where all brand suppliers are detailed
View of the G-Star manufacturing map, where all brand suppliers are detailed



Lorenzo Molina

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