G-Star RAW Gallery
01 Jun. 2010
G-STAR RAW GALLERY DEBUTS IN SHANGHAIThe Netherlands’ G-Star RAW recently unveiled its RAW Gallery in Shanghai’s Grand Gateway shopping mall, the home of G-Star’s permanent store in the city. Previously staged at Tokyo Designer’s Week in 2008 and 2009, the pop-up gallery showcases the G-Star denim universe and its products in a glass pavilion, including its Arc denim styles, collection pieces from the high-end RAW Essentials collection, as well as the female Low-T collection, a special collection inspired by actress Liv Tyler, who was on hand for the opening. The Gallery also featured special custom-made denim tool jackets and through a three-panel reading wall the full G-Star brand story. The RAW Gallery travels next month to Florence for Pitti Immagine Uomo, where it will be used as a presentation space for the new S/S 11 collection. G-Star currently has 30 franchise stores in China and can be found in 134 multibrand stores.
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