G-Shock
G-Shock
 

17 Dec. 2009

G-SHOCK TEAMS UP SPECIALTY RETAIL IN GERMANY

Watchmaker G-Shock recently collaborated with Germany’s top retailers Wood Wood, Azita and Boombox to host its newest collaborations project. G-Shock asked ten international artists to interpret the theme of “Resisting Time.” The idea was to combine the two most important characteristics of G-Shock – “Timekeeping” and “Shock Restistance”—in a work of art. The results were unveiled exclusively at Wood Wood in Berlin, Azita in Frankfurt, and Boombox in Hamburg. Following the project, the retailers were able to design and sell their own G-Shock model. Wood Wood and Azita currently offer the GW-M5600, while Boombox carries the GW-6900—each available for €199.

—Helena Sauer

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