Californian fashion for the german market.
23 May. 2013
Forever 21 enters GermanyForever 21 has announced the opening of its first German store. Located in Berlin at Tauentzienstraße 13, the Californian fashion brand will operate a total sales area of 3000 sqm, where the whole assortment of Forever 21 collection including labels such as Love21, 21Men, Forever 21+ and the cosmetic line Love&Beauty will be sold. The official opening will take place on June 8th.
Linda Chang, global marketing director of Forever 21, comments: “Our new shop in Berlin brings a bit of the Californian-cool to the German shopping fans. As known for its progressive fashion, Berlin is the perfect location for our first shop in Germany.”
Forever 21 has over 525 shops in the USA and is internationally active in Canada, the UK, Germany, Japan, Korea, Colombia, Israel, Costa Rica, Mexico and Hong Kong.
Tatjana von Elverfeldt
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