Facade of the new PKZ Women store in Zurich
13 Mar. 2014
Feldpausch announces new name and flagship in Zurich
Swiss PKZ Group opens up a new chapter: After 133 of serving men only, the retailer has opened up for the women’s world by rebranding all of its Feldpausch stores into PKZ Women. As a first step, the former Feldpausch flagship store in Zurich was reopened last week under the name PKZ Women.
10 further former Feldpausch stores in Bern, Basel, St. Gallen, Luzern and Zug will also be rebranded. The online shop thelook.com will be renamed PKZ.ch. By concentrating on the PKZ brand and the group’s private label Paul Kehl and dissolving other brands such as Feldpausch and Burger, PKZ Group wants to unite “more comptetences under one roof”.
The new PKZ Women flagship in Zurich is Switzerland’s largest fashion house for women. It offers 2.300 square meters of retail space, spread on 4 different floors, where women can find a wider range of well-established fashion brands (including names such as Diesel, G-Star, Hugo Boss and Michael Kors) and a greater shoe department.
The design concept of the PKZ Women flagship was executed by Interstore Design, who developed a customized interior with subtle coloring and a mix of different materials to create a great shopping experience.
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