20 Sep. 2010

Fashion and Sustainable Style at Selection by C.L.A.S.S during WHITE

For the second year running, Class (Creativity Lifestyle and Sustainable Synergy) will host “Selection by Class” during White, a key women’s and beauty trade fashion event Sep. 24-26 at the Spazio Ex-Ansaldo in via Tortona 54, Milan. Selection by Class is a show within a show and one of very few spaces entirely dedicated to promoting stylish brands and designers with a sustainable soul in a uniquely international setting. Alongside its main exhibitor area, Class will challenge perceptions on sustainability by presenting two “sideshows” that exemplify its vision of style, innovation and smart sustainability: Green2greener’s Eco-Chic selection with designer eco-brands and a show with eco jewellery artists.

“Selection by Class is one of a kind event, “ says Giusy Bettoni, Founder of Class. “You would be hard pressed to find such a high-level representation of cutting-edge, forward thinking brands at any other event. Class’ role is to continually aggregate like-minded businesses at all levels of the industry’s supply chain, and to create positive synergies for them. We’re proud to be the ones to focus the international attention on Milan for this event.”

“White's mission is one of research, thought leadership and excellence in style,” says Massimiliano Bizzi, Founder and President of White. “Class’ heritage of forward-thinking style matches our own vision perfectly, and Selection by Class both complements and enhances the show as a whole.” These are the 15 exhibitors for “Selection by Class”: 959®, Borrello & Co., Cangiari, CeeBee, Così nero quasi blue, d. by asap, GAIAPACE, G.O.D.D., Juste un Sac, desMode, Mori-Mondo, Reggiani, Rianne de Witte, Rizieri, Yoshiki Hishinuma.

About Class:

Class (Creativity Lifestyle and Sustainable Synergy) is a global network of three showrooms in Milan, London and New York founded in 2007 which supports and promotes environmentally sensible products for fashion, home and design through a wide range of eco-textiles, yarns, processes and services.
Isabel Mühlbauer

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