Replay campaign for the Jeans Original! fragrance
23 Oct. 2013
Fashion Box signs licensing agreement for Replay fragrances
Mavive SpA, Italian beauty and cosmetics enterprise, and Fashion Box SpA have signed a license agreement for the production and distribution of Replay fragrances.
The five-year contract is effective January 2014 and begins with the marketing of the most successful already existing fragrances of the Replay brand: Replay For Him!, Replay For Her!, Jeans Spirit! and Jeans Original!. In June 2014, a new Replay perfume will be launched.
Matteo Sinigaglia, CEO Fashion Box SpA, commented: “Mavive is a company that stands out for its ambition for innovation and creativity. It owns a consolidated and selected sales network and is exactly the right partner to ensure a truly global distribution of our fragrances, and a successful positioning within the market.”
Fashion Box Spa was founded in 1981 and is today present in more than 50 countries (all European markets, the Middle East, Asia, America and Africa) via its brands Replay, Replay&sons, We are Replay and Red Seal. The Italian denim enterprise registered revenues of €219 million in 2012 of which 85% was created by exports.
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