Freitag launches new line.
Freitag launches new line.
 

25 Aug. 2010

FREITAG BRINGS OUT NEW LINE OF BAGS

Freitag, known since the mid-1990s for producing bags using recycled truck tarps, has launched a new collection: its “Reference” line combines modern functionality with a retro style. The bags take their cue from 19th-century bicycle courier bags, with the bag's shape, lines and trademark buckles largely based on a classic look. At the same time the new line emphasizes functional ease-of-use for stowing electronic devices such as laptops and other gadgetry. While keeping its styling new, the line’s philosophy stays the same: For 17 years Freitag has been producing bags from used truck and van tarps and its newest collection also stays true to this tradition. The Reference line consists of 14 models (six for women, eight for men) with retail pricing from €125 to €380.
Isabel Mühlbauer

Advertising


Back to home