Pepijn van Bommel, commercial director, Floris van Bommel
Pepijn van Bommel, commercial director, Floris van Bommel
 

13 Jan. 2012

FLORIS VAN BOMMEL WITH NEW STORE STRATEGY IN GERMANY

In the course of the recently terminated collaboration with German sales agent 8ball, the Floris van Bommel Berlin store, which was operated by 8ball, closed in January 2012.

"The termination of this cooperation … is the best opportunity for us to redefine our store strategy in Germany and to line up in compliance with our brand," said commercial director Pepijn van Bommel. During the next years, the Dutch brand plans own store openings in major German cities, inspired by the Amsterdam Floris van Bommel shop that opened its doors in early 2011. "The retail sector is not our core business. However, it was important to us to obtain the retailing know-how abroad. Amsterdam was and is the perfect test case."

Currently, van Bommel is represented with own stores in Antwerpen, Brügge and Amsterdam.
Mona Schmadl

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